ALTING LEASES ONE OF ITS EXCLUSIVE SPACES AT 29-31 PASSEIG DE GRÀCIA TO PERFUME CHAIN PRIMOR. INTERMEDIATION WAS PROVIDED FOR THIS OPERATION BY THE ARETAIL CONSULTANCY FIRM.
Barcelona, 15 July 2024.- Alting Group has leased one of its two retail spaces at 29-31 Passeig de Gràcia street to the perfume ans cosmetics chain Primor for the next 15 years. Intermediation was provided for this operation by aRetail, a consultancy that specializes in retail spaces for sale and rent in prime areas, helping fuel the brand’s strategic expansion plan.
The chain will begin construction to fit out the space for their activity and hopes to open its new flagship store there before the end of the year.
This retail space with 900m² on 2 floors (ground floor with 423 m² and basement with 477 m²) is in the heart of Passeig de Gràcia, Barcelona’s most exclusive shopping street and one of the most in demand in Spain.
Primor, a company based in Malaga that specializes in distributing cosmetics and perfume products, currently has over 250 points of sale around the world, prioritizing the best locations in both Spanish cities and international expansion to Andorra, Portugal and Italy.
They currently have 13 shops in Barcelona, including their flagship store on Portal de l’Àngel. With this new opening, the company will boost its presence and visibility in Barcelona, thanks to the prime location of this new shop.
PG 29-31 building, a unique location
The building, owned by the Alting Group, is at the heart of Passeig de Gràcia street, on the Quadrat d’Or. Its façade is listed in the Barcelona City Council’s Protected Buildings catalog and considered a one-of-a-kind piece.
After the building was acquired in 1998, it was refurbished and restored by Alting in 2000 and selected as a finalist for the Prix Excellence. In 2022, the Alting Project Management Department repositioned the asset, incorporating the latest technology and design, turning it into the 5 star Boutique & Lifestyle Flagship hotel for US group Sonder.
The building also has two retail spaces on the ground floor, one leased to fashion chain Mango and the other just leased to Primor, which was previously occupied by US athletic footwear and apparel brand Nike.
About Alting Group
Alting Real Estate Group is focused on acquiring, generating value and managing buildings in prime and CBD locations in Barcelona and Madrid for its portfolio of properties for lease or to eventually sell.
With over 47 years of experience, the Alting business model is based on excellence and creating top quality prime products, treating each project as a one-of-a-kind piece to maximize its value in every aspect through asset repositioning, transformation and management actions.
Diversification of the Group’s portfolio of assets (offices, hotels and residential classes) and its business units (Investments, Development and Consultancy) give the company long term stability.
We constantly monitor trends and adapt our strategies to maximize the value of our investments, ensuring our properties offer the very best in quality and sustainability to meet the changing demands of our clients and the market.
About aRetail
aRetail is a consulting firm that specializes in retail properties for sale and lease under the aFinance Group. It was created 18 years ago to help expanding Spanish and international retailers, investors, asset managers, investment funds and family offices move into the most desirable areas of major cities in Spain and Europe.
aRetail is a member of the aFinance Group, a company in the real estate sector with six business areas: aRetail, aProperties, aTemporal, aFinance, aCapital and aYachts. aRetail currently has offices in Barcelona, Madrid and Lisbon and more than 40 professionals on staff.
About Primor
Founded in 1953, Perfumerías Primor has a clear mission: to make beauty products available to everyone. True to this mission, they strive to offer the best products and brands on the market at the best prices, as well as ensuring great customer experience and tips from professionals at their shops. Over these years, they have put a lot of work and resources into creating an efficient omnichannel strategy, 360º communication, and an advanced online strategy and sales platform that puts customers and their experience ahead of all else. On top of all this, they are always searching for the best products in all price ranges to add to the Perfumerías Primor catalog, which currently has over 40,000 references. Perfumerías Primor is firmly committed to maintaining the chain’s leadership on the Iberian Peninsula, as well as promoting international expansion. Perfumerías Primor currently has more than 220 points of sale in the world and continues to approach its international expansion with passion.
For more information, contact comunicación@alting.com.
More information on www.aretail.es.
